Many Google Adsense publishers like myself have asked questions about the usual unequalness between the estimated earnings and the real or final earnings from Google Adsense.
Lets take for instance, you may have estimated earnings of $1,000, but got payed $800 as your final earnings at the end of the month.
$200 difference deducted from the estimated earnings is usually the difficult puzzle between Google Adsense and the publishers that worked hard to ensure quality contents.
Google AdSense payments transparency
However, it seems like Google has listened to the publishers of its Adsense.
The big name and web giant announced on Monday that it is increasing the transparency of AdSense payments.
This simply means that Google will start to let publishers see the particular invalid activity that caused deductions in estimated and final earnings.
As listed above, if your estimated earnings were $1,000, but final earnings were only $800, Google will show details of invalid activity that led to the deduction of the estimated earnings.
AdSense product manager Justin Chu says that “When you check your payments history, you might notice a difference between your estimated AdSense earnings and the final amount paid to you,” he continued.
“The difference between these two amounts is mostly caused by invalid activity on your site, such as accidental clicks, which are deducted from finalised earnings.”
“If there is a large difference between your estimated earnings and your finalised earnings, make sure to review these tips,” he says. “To prevent invalid activity on your site, pay special attention to your site design and traffic acquisition. If you see unusual levels in invalid activity, we encourage you to notify us by using the Invalid Clicks Contact Form.”
As you can see, Google wants publishers to monitor their website traffic to prevent invalid click activity on their website. See Tips On How To Prevent Click Fraud On Your Google Adsense And Google Adwords.
Google recently revamped AdSense performance reports with a new dashboard where you can quickly get a better grasp on insights into how much you are earning and what is impacting that.