OMG! It’s about to get down again, and this is the big one as Beyoncé along-side other super-stars prepares for Coachella 2017. This year’s own features artist like Radiohead, Kendrick Lamar, Lorde, Bon Iver and about 150 others.
In this special kind of booking for the annual festival in the California desert, Beyoncé will be one of the three headliners at Coachella this year, which will be held April 14-16 (and repeated the following weekend, April 21-23) at the Empire Polo Club in Indio, Calif.
The details of the latest edition of Coachella were announced on Tuesday in what has become an annual online ritual. Goldenvoice, its promoter, posted an image of the festival’s lineup poster on Twitter, which quickly ricocheted around the internet. The top names had been correctly guessed, or leaked weeks ago: Radiohead the first night, followed by Beyoncé on Night 2 and then Mr. Lamar.
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However, in the past, Coachella has featured big pop stars, like Prince in 2008 and Drake in 2015, this is arguably the first time that an act like Beyoncé a superstar of plain old unhyphenated pop, with a stage show of choreographed dancers will be on the main stage. By the time she goes on, we will also know whether Beyoncé will have won the Grammy Award for album of the year (or any of the other eight categories in which she was nominated). Beyoncé will become the festival’s second-ever solo female headliner, after Björk in 2007.
The other headliners this year are repeat performers. Mr. Lamar last played the festival in 2012, and Radiohead will be making its third appearance.
Other featured artist include the xx, Travis Scott, Future, DJ Khaled, Gucci Mane, DJ Snake, Justice, Father John Misty, New Order, the Head and the Heart, the Avalanches, Dillon Francis and Mac Miller, among others. Passes for the festival’s two weekends go on sale Wednesday at 2 p.m. Eastern time at the festival’s website, coachella.com, with weekend-long general admission passes starting at $399.
In the year 2015, the Coachella festival sold $84 million in tickets, making it the world’s highest-grossing annual festival. Its only potential challenger is the Desert Trip, the event last fall that featured the Rolling Stones, Bob Dylan, Paul McCartney, Neil Young, the Who and Rogers Waters. That show was also produced by Goldenvoice, which did not disclose its sales, but they were estimated to be as high as $160 million.