BlackBerry announces it will make no more new phones. The once biggest smartphone company in the world has stopped making phones at all.
Blackberry ditches Classic Keyboard Smartphones Productions
BlackBerry has announced that it is going to stop designing its own phone, bringing to an end one of the most iconic products of the internet era.The company used to be the biggest and most popular smartphone producer in the world. But it has said that it will now stop designing them itself, instead it will allow partners do the hardware development.
This news end’s months of speculation about what BlackBerry would do with its smartphone business, which has been gradually overtaken by companies like Apple and Samsung.The company had tried other options, like using Google’s Android operating system in phones that it built itself. But that doesn’t appear to have worked.
In the CEO John Chen statement, he said “The company plans to end all internal hardware development and will outsource that function to partners”.Closing down the part of its business that makes phones will help the company save on capital, he said. Instead, it will have other companies design and build them, removing the need for that investment.
BlackBerry hopes that it can instead revive itself by focusing on software, a focus that it says is now “taking hold”.
The company that once made its way into people’s personal lives, with BlackBerry Messenger, which became the central part of people’s communications in the mid-2000s.
I guess it didn’t see the fast up-rising of more sophisticated, touch screen smartphones like those made by Samsung and Apple. Sales gradually died off and, despite wiled attempts to catch up, it never recovered.
However, it joins Nokia as a once significant brand now consigned to history. BlackBerry’s death happened perhaps more gradually – going from being second in the phone market behind Nokia in 2009, when it controlled 20 per cent of the market, to much less than 1 per cent now.