Apple raised the pay for cameras in flagship phones when they announced their new iPhone 7 and iPhone 7 Plus on Wednesday.Other companys have already taken the dual-camera approach to smartphone photography, noticeable in HTC, LG and Huawei.

“Although it’s not the first dual camera mounted in a smartphone, it’s not of equal quality with the others in terms of functionality,” said Brian Blau, a research director for Gartner.

Apple’s divert brought a huge difference to the concept, “Apple also upgraded the camera app to make using the dual camera easy, and that could be their best feature, as focusing on the user experience is always one of Apple’s strengths,” Blau said.

The iPhone 7 Plus has two cameras that are closely attached on the back. There’s the 12 megapixel camera with a 28mm lens found in the base version of the phone, as well as a camera with a 56mm lens. The setup allows a “photographer” to capture better zoom shots at greater distances from a subject.

iPhone 7

“To my knowledge, that’s the first time anyone has taken that approach with dual cameras,” Ian Fogg, a senior director at IHS, said.

The dual camera system, which has a 2x optical zoom and 10x digital zoom, also can produce depth-of-field effects. With the tap of an icon, the camera will focus on a subject in the foreground and blur the background, or bokeh, for a nice portrait effect.

However, the software for the portrait effect is not yet available, it’s going to come as an upgrade in future time.

“We will have to see how the simulated bokeh looks in the real world,” observed Stan Horaczek, online editor for Popular Photography and American Photo, “but having the ability to capture images with a true 56mm equivalent lens without having to digitally zoom is a pretty big deal.”

Apple appears to be targeting some very specific aspects of the camera market in which dedicated cameras still have a distinct advantage, he added.

“The iPhone 7 Plus has an ‘optical zoom’ — if you apply the term loosely — which is something smartphone cameras typically can’t do,” Horaczek told said.
The 7 Plus’s optical zoom doesn’t zoom in the traditional sense of smoothly enlarging a subject. It jumps from one enlargement size to another…

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